|GovWin's Jeff White|
|GovWin's Jeff White|
Without unwavering executive support, it's a lock that a change agent will take a bullet happily fired by a bureaucratic and dysfunctional employee base resistant to change.
To date, the written word has defined the impact and influence of social media. Traditional blog posts...Facebook updates...tweets...we tend to interact with social via letters on a screen.
Yet, its power pales in comparison to the ability video has to invoke emotion and empathy, to educate and to entertain. This is why two billion YouTube videos are watched each day.
I was reminded of this video impact when I re-discovered a blog post I had bookmarked four years ago. The story is touching: through the use of technology a group of fourth graders remain connected with a classmate stricken with Leukemia.
How to best relay this story? Narrative would have sufficed, yet a video presentation becomes memorable.
Video maintains its potency in a business-to-business or public sector setting. Just this week software vendor Metaswitch Networks introduced a series of informative videos as part of its presence at the Mobile World Congress show in Barcelona.
The success of a professional services organization is ultimately dependent upon the professionalism, creativity and experience of its client contacts.
Personally, I am fortunate to work for a set of clients that, in most cases, I have known for years. Our relationship has solidified based on shared success, as well as the lessons gained from opportunities missed.
Neustar is just one example of a client relationship that is rewarding. It's an innovative company that is pushing forward on a number of growth initiatives.
Last September we initiated a Web development project at Strategic Communications Group (Strategic) as part of the last step in our repositioning from a public relations firm to a social media marketing consultancy.
Rather than undertake this Web effort by employing a traditional methodology (i.e. design firm, HTML coding, etc.), we elected to:
1) Build and re-architect the site from the ground-up using WordPress to allow for seamless integration of Web 2.0 functionality; and
2) Crowdsource the creative to adhere to a more community oriented approach to the design, at a fraction of the cost.
In fact, you can revisit my crowdsourcing experience at these two blog posts: